James Royce Rug Gallery

The original storefront of James Royce Rug Gallery did little to stand out among the neighborhood boutiques.

 

The simple, gabled house design of the showroom appeared too washed out in the busy Californian metro area. Inspired by the sleek look of a Santa Monica storefront, featuring black and silver panels made with darkened glass, the similar envelope was designed to emphasize James Royce Rug Gallery’s elegant, contemporary rug inventory with Alpolic to achieve the desired facade.

 

The metal composite materials provide strength and rigidity in lightweight and highly adaptable building materials.